The New Donor Reality: What’s Driving Giving in 2026?

Women of Color in Fundraising & Philanthropy · June 2026 · Session

What’s actually changing in major-donor behavior right now? In this session I dug into the shifts following the 2024 election cycle and continued economic uncertainty — the rise (and real limits) of donor-advised funds as a primary giving vehicle, how Gen X portfolio-managers give differently from values-driven Millennials, and where donor response is diverging from long-standing industry habits.

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